Ever since Apple TV+ first launched, many have wondered why the maker of the iPhone would be interested in running its own Hollywood studio and major streaming services. Even Netflix’s CEO is stumped. But a new chart outlining Apple TV+ subscribers’ product ownership may have some clues.
Survey shows Apple TV+ subscribers own more Apple products
Michael Levin and Josh Lowitz write at CIRP:
It appears Apple TV+ subscribers are more likely to own more Apple products. Based on data for the twelve months ending December 2024, one-third of customers that purchased a new device from Apple in the three months preceding our surveys have Apple TV+. Those Apple TV+ users own more Apple devices. We look at the three principal products, iPhone, iPad, and Mac computers. Half of Apple TV+ users own all three, compared to about one-third of Apple customers that don’t use Apple TV+.
Even better (for Apple), only 13% of Apple TV+ subscribers own just one of the three key products, compared to almost one-quarter of customers that don’t subscribe to Apple TV+.
The chart below shows the breakdown of Apple TV+ subscribers and non-subscribers, and how many Apple devices each group owns.
Deciphering the data
The big question about this chart, of course, is “Why?”
Why are Apple TV+ subscribers more likely to own more Apple products?
- Is it because someone who owns more products can likely afford more streaming services?
- Is it a halo effect of loving Apple products translating to viewing its TV efforts positively?
- Do owners of more devices simply have greater awareness that TV+ exists?
- Or is Apple TV+ in some way leading users to buy more Apple products?
It’s impossible to answer these questions without more data.
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Conspiracy theories aside, it makes sense for it to exist to help sell Apple products. I've loved Apple since getting an Apple ][. To me, it was much better than the other options at the time. Unfortunately, I had to go the IBM PC route due to application availability in the work I was doing.
Fast forward to PDA phones. I was disenfranchised with the options available. Had Nokia, Windows, and Palm based options. The devices themselves were problematic. Nice when they worked, but when they didn't, very inconvenient.
Then I got an Apple iPhone. It worked great! I could now afford and use a MBP so when it came time, bought one of those. It was SO much better and lasted longer than the HP laptop I used before. Eventually, got an iPad, Apple TV and now the AVP. So I fit what the article is saying.
The Apple TV+ subscription - would I have it without the Apple One subscription? Not sure. Maybe off and on? But I DO like the Apple TV app as it helps, where other streamers enable it, finding shows. There are movies, shows, etc. you may want to watch, but the streaming service may not be known.
I do hope Apple, though they are losing money like many other streamers, continues with Apple TV+. It is one of the better ones out there. Especially when it comes to quality of video and sound.
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That said, no matter what the answers turn out to be, this report seems to point to positive trends for Apple regardless.
Whatever mix of cause and effect that Apple’s products and its services like TV+ have on each other, Apple is ultimately the winner.
Do you have any big takeaways from this Apple TV+ subscriber chart? Let us know in the comments.
Apple TV+ isavailable for $9.99 per monthand features hit TV shows and movies likeTed Lasso,Severance,The Morning Show,Silo, andShrinking. You can alsowatch free in several ways.
Best Apple TV 4K accessories
- Anti-slip silicone case for Siri Remote, AirTag compatible
- AirPods Pro 2 (now just $199, down from $249)
- TotalMount for mounting Apple TV
- iPhone Continuity Camera mount for Apple TV
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